{"id":19924,"date":"2023-09-28T17:34:41","date_gmt":"2023-09-28T15:34:41","guid":{"rendered":"https:\/\/www.seopress.org\/es\/?post_type=documentation&#038;p=19924"},"modified":"2025-07-11T10:02:58","modified_gmt":"2025-07-11T08:02:58","slug":"como-cambiar-el-nombre-de-su-sitio-en-los-resultados-de-busqueda-de-google","status":"publish","type":"documentation","link":"https:\/\/www.seopress.org\/es\/soporte\/guias\/como-cambiar-nombre-sitio-de-google\/","title":{"rendered":"C\u00f3mo cambiar el nombre de su sitio en los resultados de b\u00fasqueda de Google"},"content":{"rendered":"<h2>\u00bfCu\u00e1l es el nombre del sitio?<\/h2>\n<p>El nombre del sitio se muestra en los resultados de b\u00fasqueda de Google para cada fragmento encima del metat\u00edtulo.<\/p>\n<figure id=\"attachment_19926\" aria-labelledby=\"figcaption_attachment_19926\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2023\/09\/google-alternate-site-name.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19926\" src=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2023\/09\/google-alternate-site-name.png\" alt=\"Nombre del sitio en los resultados de b\u00fasqueda de Google\" width=\"1202\" height=\"272\" srcset=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2023\/09\/google-alternate-site-name.png 1202w, https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2023\/09\/google-alternate-site-name-768x174.png 768w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\" \/><\/a><figcaption id=\"figcaption_attachment_19926\" class=\"wp-caption-text mt-3 mb-5 fst-italic\">Nombre del sitio en los resultados de b\u00fasqueda de Google<\/figcaption><\/figure>\n<h2>\u00bfC\u00f3mo lo selecciona Google?<\/h2>\n<p>Suele utilizar el nombre definido a partir del esquema <strong>Website<\/strong> en JSON (agregado autom\u00e1ticamente por SEOPress). Si no est\u00e1 disponible, puede usar la etiqueta <code>og:site_name<\/code>, <code>&lt;title&gt;<\/code>, encabezados (<code>&lt;h1&gt;<\/code>, <code>&lt;h2&gt;<\/code>&#8230;) o cualquier texto relevante en la p\u00e1gina.<\/p>\n<h2>Editar manualmente el nombre del sitio<\/h2>\n<p>Para editar el nombre de este sitio, vaya a su <strong>administrador de WordPress<\/strong>, <strong>SEO<\/strong>, <strong>T\u00edtulos y metas<\/strong>, pesta\u00f1a <strong>Inicio<\/strong>.<\/p>\n<p>Luego ingrese el nombre de su sitio personalizado en el campo de <strong>t\u00edtulo del sitio alternativo<\/strong>.<\/p>\n<figure id=\"attachment_24588\" aria-labelledby=\"figcaption_attachment_24588\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-24588\" src=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-scaled.png\" alt=\"Titles &amp; Metas &gt; pesta\u00f1a Home - SEOPress Free\" width=\"2560\" height=\"1540\" srcset=\"https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-scaled.png 2560w, https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-768x462.png 768w, https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-1536x924.png 1536w, https:\/\/www.seopress.org\/es\/wp-content\/uploads\/sites\/3\/2025\/06\/01-01-titles-metas-home-tab-seopress-free-2048x1232.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><figcaption id=\"figcaption_attachment_24588\" class=\"wp-caption-text mt-3 mb-5 fst-italic\">Titles &amp; Metas &gt; pesta\u00f1a Home &#8211; SEOPress Free<\/figcaption><\/figure>\n<p>Aseg\u00farese de seguir las <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/site-names#content-guidelines\" target=\"_blank\" rel=\"noopener\">pautas oficiales aqu\u00ed<\/a>.<\/p>\n<p><strong>Guarde los cambios<\/strong> y borre su cach\u00e9 si es necesario.<\/p>\n<p>\u00a1Eso es todo! Ahora queda esperar a que Google actualice su \u00edndice.<\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"class_list":{"0":"post-19924","1":"documentation","2":"type-documentation","3":"status-publish","5":"documentation_type-guias","6":"product-seopress-free"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.seopress.org\/es\/wp-json\/wp\/v2\/documentation\/19924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seopress.org\/es\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/www.seopress.org\/es\/wp-json\/wp\/v2\/types\/documentation"}],"version-history":[{"count":0,"href":"https:\/\/www.seopress.org\/es\/wp-json\/wp\/v2\/documentation\/19924\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seopress.org\/es\/wp-json\/wp\/v2\/media?parent=19924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}