{"id":41655,"date":"2020-11-14T00:00:07","date_gmt":"2020-11-13T23:00:07","guid":{"rendered":"https:\/\/www.seopress.org\/fr\/?post_type=documentation&#038;p=38085"},"modified":"2025-07-10T15:48:47","modified_gmt":"2025-07-10T13:48:47","slug":"trouver-votre-id-de-conversion-google-ads","status":"publish","type":"documentation","link":"https:\/\/www.seopress.org\/fr\/support\/guides\/trouver-votre-id-de-conversion-google-ads\/","title":{"rendered":"Trouver votre ID de conversion Google Ads"},"content":{"rendered":"<p>Pour suivre vos conversions <strong>Google Ads avec Google Analytics<\/strong>, vous devez aller dans <strong>SEO, Google Analytics, <\/strong>onglet <strong>G\u00e9n\u00e9ral<\/strong>\u00a0et saisir votre identifiant de conversion dans le champ \u00ab\u00a0<strong>Activer Google Ads<\/strong>\u00ab\u00a0.<\/p>\n<h2>Mise \u00e0 jour pour le nouveau design Google Ads 2024<\/h2>\n<ol>\n<li>Connectez vous \u00e0 votre compte <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>.<\/li>\n<li>Depuis la barre lat\u00e9rale gauche, cliquez sur <strong>Objectifs<\/strong>.<\/li>\n<li>Sous <strong>Conversions,<\/strong> <strong>R\u00e9sum\u00e9<\/strong>, cliquez sur une <strong>action de conversion<\/strong> dans la liste.<\/li>\n<li>Sous l&rsquo;onglet <strong>D\u00e9tails<\/strong>, cliquez sur <strong>Configuration des balises<\/strong> (Tag setup).<\/li>\n<li>Optez pour l&rsquo;<strong>installation par soi m\u00eame<\/strong> de la balise (1\u00e8re option), puis <strong>cochez la derni\u00e8re case<\/strong>.<\/li>\n<li>Votre <strong>ID de conversion<\/strong> au format <code>AW-XXXXX<\/code> s&rsquo;affiche.<\/li>\n<li>Copiez-collez le dans le champ <strong>Activer Google Ads<\/strong> depuis votre administration <strong>WordPress<\/strong>, <strong>SEO<\/strong>, <strong>Statistiques et mesures d&rsquo;audience,<\/strong> onglet <strong>Google Analytics<\/strong>, <strong>G\u00e9n\u00e9ral<\/strong>.<\/li>\n<li><strong>Enregistrez les modifications<\/strong> et <strong>videz votre cache<\/strong>.<\/li>\n<\/ol>\n<p>Si vous ne voyez pas d&rsquo;action de conversion et\/ou la possibilit\u00e9 de configurer la balise de suivi, cliquez sur le bouton <strong>Cr\u00e9er une action de conversion<\/strong> puis suivez l&rsquo;assistant.<\/p>\n<h2>Ancien design Google Ads<\/h2>\n<p>Pour trouver cet <strong>ID<\/strong>, veuillez suivre ces \u00e9tapes :<\/p>\n<ol>\n<li>Connectez vous \u00e0 votre compte <a href=\"https:\/\/ads.google.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a>.<\/li>\n<li>Cliquez sur l&rsquo;ic\u00f4ne <strong>Outils et Param\u00e8tres<\/strong> depuis le coin sup\u00e9rieur droit de votre compte.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40681\" src=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-1.jpg\" alt=\"\" width=\"1600\" height=\"547\" srcset=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-1.jpg 1600w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-1-768x263.jpg 768w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-1-1536x525.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/li>\n<li>Sous <strong>Statistiques<\/strong>, cliquez sur <strong>Conversions<\/strong>.<\/li>\n<li>Cliquez sur le bouton +.<\/li>\n<li>Choisissez <strong>Site web<\/strong>.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40679\" src=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-2.jpg\" alt=\"\" width=\"1500\" height=\"485\" srcset=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-2.jpg 1500w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-2-768x248.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/li>\n<li>Cr\u00e9ez votre conversion en remplissant les diff\u00e9rents champs selon vous besoins.<\/li>\n<li>Allez \u00e0 l&rsquo;\u00e9tape 2 en cliquant sur <strong>Cr\u00e9er et continuer<\/strong>.<\/li>\n<li>Cliquez sur \u00ab\u00a0<strong>Installer le tag soi-m\u00eame<\/strong>\u00ab\u00a0.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40678\" src=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-3.jpg\" alt=\"\" width=\"1500\" height=\"522\" srcset=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-3.jpg 1500w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-3-768x267.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/li>\n<li>Allez dans l&rsquo;onglet <strong>Google Tag Manager<\/strong> (m\u00eame si vous ne l&rsquo;utilisez pas).<\/li>\n<li>Copier votre<strong> ID de Conversion.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40677\" src=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-4.jpg\" alt=\"\" width=\"1500\" height=\"761\" srcset=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-4.jpg 1500w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2021\/07\/google-ads-conversion-id-4-768x390.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><br \/>\n<\/strong><\/li>\n<li>Cliquez sur <strong>Suivant<\/strong>.<\/li>\n<li>Puis <strong>Terminer<\/strong>.<\/li>\n<li>Coller l&rsquo;<strong>ID de conversion<\/strong> dans votre <strong>admin WP, SEO,<\/strong><strong> Statistiques et mesures d&rsquo;audience, <\/strong>onglet<strong> Google Analytics,<\/strong>\u00a0<strong>G\u00e9n\u00e9ral, Activer Google Ads<\/strong>.\n<p><figure id=\"attachment_144387\" aria-labelledby=\"figcaption_attachment_144387\" class=\"wp-caption alignnone\" ><a href=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-144387\" src=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-scaled.png\" alt=\"Analytics &gt; onglet Google Analytics - SEOPress Free\" width=\"1718\" height=\"2560\" srcset=\"https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-scaled.png 1718w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-768x1144.png 768w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-1031x1536.png 1031w, https:\/\/www.seopress.org\/fr\/wp-content\/uploads\/sites\/2\/2025\/06\/04-01-analytics-google-analytics-tab-seopress-free-1374x2048.png 1374w\" sizes=\"auto, (max-width: 1718px) 100vw, 1718px\" \/><\/a><figcaption id=\"figcaption_attachment_144387\" class=\"wp-caption-text mt-3 mb-5 fst-italic\">Analytics &gt; onglet Google Analytics &#8211; SEOPress Free<\/figcaption><\/figure><\/li>\n<li>Enregistrez les modifications et videz votre cache si n\u00e9cessaire.<\/li>\n<li>V\u00e9rifiez votre code source ou utilisez l&rsquo;extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tag-assistant-by-google\/kejbdjndbnbjgmefkgdddjlbokphdefk\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Assistant<\/a>.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6095821\" target=\"_blank\" rel=\"noopener noreferrer\">Plus d&rsquo;informations sur la documentation officielle<\/a><\/p>\n","protected":false},"featured_media":0,"parent":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","editor_notices":[],"footnotes":""},"class_list":{"0":"post-41655","1":"documentation","2":"type-documentation","3":"status-publish","5":"documentation_type-guides","6":"product-seopress-free"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.seopress.org\/fr\/wp-json\/wp\/v2\/documentation\/41655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.seopress.org\/fr\/wp-json\/wp\/v2\/documentation"}],"about":[{"href":"https:\/\/www.seopress.org\/fr\/wp-json\/wp\/v2\/types\/documentation"}],"version-history":[{"count":0,"href":"https:\/\/www.seopress.org\/fr\/wp-json\/wp\/v2\/documentation\/41655\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.seopress.org\/fr\/wp-json\/wp\/v2\/media?parent=41655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}