---
title: SEO Success for WordPress with a Two-Hours-a-Week Routine
url: "https://www.seopress.org/support/ebooks/seo-success-for-wordpress-with-a-two-hours-a-week-routine/"
lang: en-US
updated: 2024-08-27
---

# SEO Success for WordPress with a Two-Hours-a-Week Routine

SEO, or **Search Engine Optimization**, is the process of making a website more attractive to search engines such as Google. Its main aim is to **improve the site’s ranking** in relevant search results in order to **generate more traffic** and, ideally, **conversions into contacts or sales**.

Contrary to popular belief, SEO is not automatically integrated into the creation of a website, nor is it necessarily the responsibility of the site designer. In fact, SEO requires ongoing, long-term work, often carried out by specialists or site owners themselves.

**This guide is aimed at people with little time to devote to SEO, especially if they use WordPress**. It proposes a plan for optimizing SEO with just **2 hours of work per week**, and may also be useful to web designers who offer SEO services to their clients. The first step is to dedicate a time slot each week for this work and make a note of it in your diary or calendar.