What are Sitelinks?
Sitelinks are simply links that appear below your search result on 1 or more rows / columns.
These links make it possible to occupy more space on the page and often benefit from a very good click-through rate.
How to get Sitelinks?
Official answer from Google: sitelinks are fully automated, you cannot choose which links to display, nor force them.
However, there are few best practices to increase your chances of having them.
- add a relevant and short page title (H1). Same for other headings like H2.
- Structure your site and your content in a logical and clear way.
- Take care of your internal linking with relevant anchors.
- Write high quality content.
As you can see, to get Sitelinks you will have to follow good SEO practices that we detail through our various free ebooks.