Structured Data Types

Mark up your content with structured data from schema.org protocol and be featured in search results from Google, Yahoo, Bing via Rich Snippets. Better visibility for more conversion.
01

Local Business

You own a store, a physical store, a restaurant, a hairdresser, a bakery…?

Add a local business scheme to be put forward in the search results with photos, Google Maps, opening hours, average price, coordinates etc.

Supported properties

  • Business name
  • Business type
  • Image
  • Street Address
  • City
  • State
  • Postal code
  • Country
  • Latitude
  • Longitude
  • URL
  • Telephone
  • Price range
  • Opening hours
02

Product schema

Do you have an e-commerce site? Mark up your products to display them directly in the search results of Google, but also those of Google Image, the price of your product, availability, user reviews…

More visibility for more revenue.

Supported properties

  • Product name
  • Product description
  • Thumbnail
  • Product price
  • Product price valid until
  • Product SKU
  • Product Global Identifiers type
  • Product Global Identifiers
  • Product Brand
  • Product currency
  • Product Condition
  • Product Availability
  • User reviews
03

Job schema

Do you provide job offers on your site? Add on each of their pages the JobPosting schema to boost their visibility in the search results and get more applications!

Supported properties

  • Job title
  • Job description
  • Published date
  • Expiration date
  • Type of employment
  • Identifier name
  • Identifier value
  • Organization that hires
  • Organization website
  • Organization logo
  • Street address
  • Locality address
  • Region
  • Postal code
  • Country
  • Remote job
  • Salary
  • Currency
  • Unit text
04

Video schema

Add video schemas on your site to help Google understand the content of your videos. They will be featured in Google Search results, video search results, Google Images, and Google Discover.

Supported properties

  • Video name
  • Video description
  • Video thumbnail
  • Duration of your video
  • Video URL
05

Service schema

Your organization provides services? Mark up your content to help search engines understand what you are doing.

Supported properties

  • Service name
  • Service type
  • Service description
  • Image
  • Area served
  • Provider name
  • Location image
  • Provider mobility (static or dynamic)
  • Slogan
  • Street Address
  • City
  • State
  • Postal code
  • Country
  • Latitude
  • Longitude
  • Telephone
  • Price range
06

Event schema

You want to promote the artistic and cultural programming of your city, your theater room or the neighborhood cinema?
The Event schema is for you!

Mark up your events and be put forward in a rich Google snippet to increase your traffic and booking rate.

Supported properties

  • Event type
  • Event name
  • Event description
  • Image thumbnail
  • Start date
  • Start time
  • End date
  • End time
  • Location name
  • Location Website
  • Location Address
  • Offer name
  • Offer category
  • Price
  • Currency
  • Availability
  • Valid From
  • Time
  • Website to buy tickets
  • Performer name
07

Article (WebPage) schema

Journalist, blogger, contributor for news sites, magazines, press?
By adding this schema to your articles, you increase your chances of appearing in the carousel of Google’s top stories.

A good way to increase your traffic.

Supported properties

  • Article type
  • Headline
  • Image
08

Recipe schema

By adding this schema to your recipes, you increase your chances of appearing in the recipes block in Google Search results and Google Images.

A nice way to increase your traffic.

Supported properties

  • Recipe name
  • Short recipe description
  • Recipe category
  • Image
  • Preparation time (in minutes)
  • Cooking time (in minutes)
  • Calories
  • Recipe yield
  • Keywords
  • Recipe cuisine
  • Recipe ingredients
  • Recipe instructions
09

FAQ schema

If you have an FAQ page on your site, mark the questions and answers in a schematic way to increase your chances of getting the famous zero position (featured snippet) in the search results.

Supported properties

  • Question
  • Answer
10

Review schema

If you have a Review schema on your site, Google can show the stars in the search results. More visibility, more CTR.

Supported properties

  • Review item name
  • Review item type
  • Review item image
  • Your rating
11

Software application schema

If you have a Software application schema on your site, Google can show the stars, supported platform (eg: iOS), price… in the search results. More visibility, more CTR.

Supported properties

  • Software name
  • Operating system
  • Application category
  • Price of your app
  • Currency
  • Your rating
12

Course schema

If you have a Course schema on your site, so prospective students can find you through Google Search.

Supported properties

  • Title
  • Course description
  • School/Organization
  • School/Organization Website
13

How-to schema

If you write “how-to” tutorials, increase your visibility by adding the How-to schema.

Supported properties

  • Title
  • How-to description
  • Image thumbnail
  • Estimated cost
  • Currency
  • Total time needed
  • Step:
    • title of the step
    • description of the step
14

Custom schema

Your schema is not in the list? No worries, use the custom schema.

15

Advanced conditions for schemas

Add your automatic schemas with precision according to advanced conditions:

  • post type,
  • taxonomy term,
  • post ID,
  • AND,
  • OR,
  • is equal to,
  • is not equal to

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14 supported schemas

Add for each article, page, post type, an unlimited number of schemas of your choice corresponding to your content: article, local business, service, how-to, job, recipe, FAQ, event, video, course, product, review, software application or a custom schema.

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A higher CTR

More visibility in the SERPs greatly increases your chances of conversion.

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