White label is a free feature, it means, it’s available in SEOPres Free and PRO.
To enable white label in SEOPress, you have to use hooks.
Note that since SEOPress PRO 3.3.12, you can apply all of these settings from SEO > PRO > White Label. If you have a multisite setup, from your network admin, SEO > White Label, you can also remove menu page / submenu pages.
Hooks are code snippets to paste into your functions.php (or in a must-use plugin).
These hooks apply to backend only.
Why? Because there is no footprints / ads in frontend (source code of your pages, robots.txt, xml sitemaps…).
Here is the list of hooks on the white label: