White label is a free feature, it means, it’s available in SEOPres Free and PRO.
To enable white label in SEOPress, you have to use hooks.
Hooks are code snippets to paste into your functions.php (or in a must-use plugin).
These hooks apply to backend only.
Why? Because there is no footprints / ads in frontend (source code of your pages, robots.txt, xml sitemaps…).
Here is the list of hooks on the white label: