Quality and useful data
The Position column, key indication that tells you the place your page occupies in Google search results (ex: 5 for 5th position).
The Variation shows you instantly the evolution of the positioning of your keywords according to the defined period.
The URL is the exact page displayed in Google’s search results.
The Volume is an estimate of the number of searches associated with the keyword followed in order to know its relevance.
CPC (Cost Per Click) is an estimate of the investment needed if you wanted to do paid advertising on Google.
Competition is a percentage estimate of the number of businesses that are already investing in that keyword.
NB: in general, the stronger the competition, the higher the CPC.
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